Recent News

We are pleased to announce
the completion of our latest
website for Guglielmo Winery.
With improved functionality and
revamped structure, the new
site feels modern, organized
and completes the rebranding

Old Navy has finally launched
the newly rebranded range of
activewear for both men and
women. Autograph was asked
to provide a fresh perspective
for the rebranding of GogaGo for
women and RecTech for men.

The new standard global brand
dENiZEN launched in Shanghai,
China. With its headquarters
located in Hong Kong, dENiZEN
is the first brand from Levi
Strauss & Co. to debut outside
the USA.  Autograph was responsible
for brand communications
and packaging. Stay tuned
for updates.

Older Posts

We are pleased to announce
the rebranding of Three Sticks
Winery out of Sonoma, CA.  We've witnessed the steady
growth of this small lot
winery, and the rebrand
has helped it reach cult
status and secure its place
within the luxury sector
of California wines.

Autograph has been selected
to design the retail environment
for adidas by Stella McCartney.
The Fall/Winter collection
embodies Stella's impeccable
sense of style paired with the
technology of adidas.  The campaign calls for design
of window displays, retail POP's
and promotional signage for
the New York, San Francisco,
Santa Monica and Las Vegas
adidas locations.

Three Sticks marketing lookbook
is on the press. Last week we
popped into Oscar Printing
to see the first bit of the rebrand
come off the press and this
week it will be bound with
a lovely singer sew stitch.  Stay tuned for future updates
this quarter as we roll out
their stationery set and launch
a refreshed website.

We are pleased to announce
the launch of HVY RSNL -
a new player in the world of
global creative visual culture.  The brief called for a fresh
brand identity, website and
marketing materials. For more
details, take a closer look
in our recent work section.

Three Sticks Winery commissioned
Autograph to art direct provenance
photography of the estate grounds
and the winery as part of an effort
to rebrand the boutique label.  Our aim was to clarify their position
within the wine industry and the
end results have affirmed their
cult status while elevating the
label as a serious player within
the luxury-brand sector.

Old Navy commissioned us to
deliver a new brand identity for
it’s line of active gear for men.  Taking cues from the world
of sport, we developed a much
more aggressive marque with
the intent of better positioning
Rec Tech in this ever growing market.

Shbootie approached Autograph
with the task of developing it’s
brand identity and strategy in
anticipation of the launch in
the second quarter.  Inspired by 1930’s Art Deco, the
identity system feels elegant and
glamorous. By taking cues from
the world of lingerie we’ve created
a story and a sensual mood for
this new fashion brand.

Sandu Publishing has released
their latest offering entitled
Fashion Graphics. We've been
selected as a contributor for
our work on the adidas
Holiday campaign. If interested
in purchasing a copy, follow
this link – Sandu Publishing.

Autograph has recently been
commissioned to help design
and art direct a new range of
clothing by Levi's. Responsible
for brand development and
packaging, Autograph will
continue to build on the
strong foundation that the
Levi's brand is known for.
Stay tuned for updates.

Upon the completion of the
complete Guglielmo Winery
rebranding, we are pleased to
announce the official launch
of TRÉ Cellars new microsite.
TRÉ varietals are approachable,
unpretentious wines produced
from premium varietal grapes
of California's most respected
winegrowing districts. The TRÉ
line reflects the three brothers'
philosophy to produce the best
wine at an affordable price.

Three Sticks Winery, a small
family-owned winery is a
sub-brand of Classic Wines
located in Sonoma County.
We were approached to design
their Holiday promotional
mailer for both print and web.
Stay tuned for the materials.

We are pleased to announce
the addition of Old Navy to
our client roster. Autograph
has been tapped to create the
brand identities for their new
active sportswear lines for both
men and women. Both are set to
launch in Q3. The men's
gear, Rec Tech, will feature
moisture wicking fabric for
breathability and the women's
range, GogaGo, focuses on yoga
inspired fitness gear.

San Jose-based digital media
software company, Miraizon
commissioned Autograph to
rebrand its already successful
editing software built for Mac.
Our approach was to incorporate
the visual language found within
the software itself. Upon the
successful relaunch of the brand,
Reframe has seen a larger share
of profit margin within its sector.

Fashion and sport lifestyle
photographer Rafael Astorga
recently asked us to give him
a new brand identity and to
design his new promotional
mailer which features the Jordan
by Nike collection. The lighting
effects were based on the theme
of reflection and adds to the very
stunning photography.

Following the success of the
Stella campaign, adidas
commissioned Autograph to
produce environmental
retail displays for the FW09
Stella campaign. Together
with adidas, Stella McCartney
creates women's top-end,
functional products within the
Sport Performance Division.

We recently completed the
rebranding of Guglielmo
Winery based in Morgan Hill.
The rebranding included
an overhaul of each identity
for their range of wines –
Emile's Table Wine, newly
renamed TRÉ and the flagship
Private Reserve – as well as
package design, tone of voice
and art direction for estate and
packshot photography.

Our long standing relationship
with adidas has allowed us to
continue upon past successes.
The Back to School
campaign is further proof that
we will continue to build on
the great results of the past.
Echoing the sport performance
mantra, we recently added the
Back to School campaign
to our long list of projects with
the adidas brand.

We recently wrapped up the
Guglielmo Winery Estate
Photography photoshoot on
location in Morgan Hill, CA.
We partnered up with Bay Area
photographer Zabrina Tipton
to shoot the 84 year old estate.
Our approach was simple -
create a sense of space by
layering textures and details,
all the while using natural
lighting to create a sense
of intimacy.

Family owned Guglielmo Winery
has officially named Autograph
as brand managers and agency
of choice to construct a complete
brand overhaul. Beginning with
a refreshed corporate identity,
we are currently underway
designing new labels, producing
the website and printed marketing
materials. In addition, we'll be
art directing estate photography
and packshot photography.

Architect Benjamin Howell
recently asked us to refresh his
brand identity. By using basic
shapes, we've designed an identity
that speaks the visual language
of an architect. In addition to the
new identity, we'll be rolling out a
stationery set in the coming weeks.

Making Of is a front row look at
film production. Co-founded by
actress Natalie Portman and PR
veteran Christine Aylward, the
company provides an intimate
and fresh look into the process
of creating entertainment by the
actual insiders. We created the
brand identity, developed an
overall brand strategy, tone of
voice, and marketing materials.

On March 1st, we moved into our
new studio space located in the
industrial section of Berkeley.
Designed by WA Design, the entire
building was built with the
environment in mind. Sustainable
architecture means solar and
energy efficient technologies.
Utilizing a variety of sustainable,
recycled and toxic free materials
means less maintenance and less
energy wasted than most new
buildings being built today.

The holidays are upon us again
so we designed our own set of
bespoke Holiday cards.
Printed at The Ligature using
environmentally friendly paper,
Mohawk 80lb coverstock,
we can sleep much better
at night. Happy Seasons!

They say branding yourself is the
hardest thing to do. We'd like to
think our stationery set could be
described as understated, like us.
Along with our business cards and
letterhead, we completed the
package with mailer labels,
stickers, industrial strength tape,
string & button envelopes and
black matte padded mailers.

Autograph was commissioned by
adidas to design and art direct the
Holiday campaign. As the
biggest Q4 campaign,
we utilized the talented eye of
Portland based fashion photog
Rafael Astorga. The images were
used during the Holiday
campaign for weekly promotional
in-store signage.

adidas called upon us to
produce environmental retail
displays for the critically acclaimed
adidas by Stella McCartney
collection. The collection
combines cutting-edge adidas
technologies with Stella's unique
designs and characteristic
attention to detail; making it the
only range available that is a true
fusion of performance and style.

Autograph was commissioned by
adidas to design and art direct the
Back to School campaign. This
being the biggest Q3 campaign,
we employed the talented eye of
Portland based Rafael Astorga to
shoot on location at the University
of Portland.The photography
was used for all visual
merchandising, including
the window environments, in-store
signage, printed materials and
online marketing.

About Us

Autograph is a brand consultancy
with an emphasis in Art Direction
and Graphic Design. We are
accomplished in creating new
brands and consulting with
established brands to
communicate more effectively.  Our approach is intimate and
in-depth, based on research
and a unique blend of ideas.
We are curious about the culture
of branding and it's powerful role
in modern society. As we work
across various sectors, we pride
ourselves in listening to our clients,
never underestimating their needs.
If you'd like to meet with us in
person to discuss your needs,
please get in touch.  Brand Strategy
Identity Design
Art Direction
Environmental Design
Interactive Design
Client List
adidas Originals
adidas Sport Performance
The Bar Method
Ben Howell - Architect
Classic Wines
Electronic Arts
Guglielmo Winery
Innovative Dining Group
Making Of
Method Homes
Old Navy
Rafael Astorga – Photographer
SF Lacrosse
Stella McCartney for adidas
S. Yamamoto
Three Sticks Winery
TRÉ Cellars
West Coast Novelty

The San Francisco International
Wine Competition recognizes our
work for Guglielmo Winery. We've
been awarded Double Gold for
Private Reserve, Silver for Emile's
and Bronze for TRÉ.

Autograph awarded Gold Medal
by Creative Quarterly Issue 18
for the rebranding of Emile's.

Autograph featured on design blog
Site Inspire, recognizing todays
most well designed websites.

Autograph published in the new
book entitled Fashion Graphics
by Sandu Publishing.

Co-Founder of Autograph,
Aaron Pou served as a guest
speaker for AIGA's design week
in San Francisco to discuss
‘Design Thinking’

Autograph awarded Silver Medal
by Creative Quarterly Issue 16
for the adidas Holiday campaign.

Autograph profiled by
in 'Conversations' with a design
Design Shop
Item 01 – Pencil Set Here at Autograph, we encourage everyone to carry a pen or pencil to quickly sketch ideas and thoughts because sometimes the best ideas pop into our heads when we’re away from the studio. So we came up with a simple solution – Sold as a set of five in a matte black finish.  CLICK TO PURCHASE
Item 02 – Tote Bag Living in the Bay Area, we are constantly striving to do our part to conserve and recycle. So we thought, why not create a tote bag? Good for hauling groceries or for carrying personal items.  CLICK TO PURCHASE
Item 03 – United Nations Poster A set of 50 Limited Edition posters were produced. United Nations is also available as a digital download complete with all glyphs and diacriticals.  CLICK TO PURCHASE
Autograph Creative & Consultancy